# Leveraging a Local Directory to Boost My Business I was chatting with a neighbor about how tough it can be to get local customers when they mentioned using the [Plumbers in Williams Lake, BC](https://www.britishcolumbialocal.ca/l/williams-lake-bc/plumbers) directory to find some help. That got me thinking—if it’s working for plumbers, maybe it’s a good option for businesses like mine too. I checked it out and listed my service there. What I liked most is that it’s specific to Williams Lake, so I knew I’d be reaching the right people. A few weeks after, I noticed more local calls coming in, and it’s been a great way to connect with the community.